RCKY
Rocky Brands, Inc. (RCKY)
Consumer Cyclical • Footwear & Accessories • $48.84 • MCap: 365,708,992
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https://www.rockybrands.com • Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
Buy Decision Core
Total Score
66
Business Quality
14
Financial Strength
12
Growth Outlook
13
Momentum
5
Price Action
Current
48.84
52W High
49.10
52W Low
24.63
Above 50DMA
40.18 (21.56%)
Above 200DMA
35.74 (36.64%)
Relative Strength
Relative Strength
0.56
RS 3M
0.34
RS 6M
0.53
RS 9M
0.65
RS 12M
0.92
Fundamentals
Revenue Growth
0.12%
Earnings Growth
2.81%
ROE
0.11%
ROA
0.06%
Valuation
PE (Fwd)
11.63
PEG
1.17
P/B
1.46
Upside
14.66%
Risk
Beta
2.36
Short %
0.04
Risk Score
6.00
Analyst
Rating
buy
Target
56.00
Beta
2.36
Analysts
0
Total Score
66
Upside
14.66%
Relative Strength
0.56
Beta
2.36
Why Buy?
- Trading above 50 DMA
- Trading above 200 DMA
Key Risks
- High volatility (Beta > 1.5)
Score Breakdown
Business
14
14
Financial
12
12
Growth
13
13
Valuation
15
15
Risk
1
1
Momentum
5
5
Technical
52W High: 49.10
52W Low: 24.63
Above 50DMA: 21.56%
Above 200DMA: 36.64%
Valuation
Forward PE: 11.63
PEG: 1.17
P/B: 1.46
Upside: 14.66%
Risk
Beta: 2.36
Short Float: 0.04%
ROE: 0.11%
ROA: 0.06%